Creating Demand: Driving Growth Using Traditional, Social and Viral Marketing (XINE235)

Course Description

The company that has the most paying customers wins. But how do you get the word out, drive demand for your products and services, and generate sales? Today good marketing involves a clear strategy to reach the target audience, execute appropriate tactics, and measure results. In this course, you will master the fundamentals of outbound and inbound marketing and explore the myriad of options available in today's world of traditional and social media. Learn how to apply your skills to create a robust and innovative marketing strategy for a new product or a new company.

Learn How To:

  • Use core demand generation principles and guidelines
  • Leverage outbound demand generation
  • Tap inbound demand
  • Combine traditional, social, and mobile media to drive viral demand
  • Create and use a messaging platform for optimal public relations and buzz marketing


  • Lynda Kate Smith
  • Donna Novitsky

Additional Resources

Watch free webinars with Donna Novitsky and Lynda Kate Smith: