Move beyond theory and dive into hands-on practice in the art of innovation. Tackle innovation challenges from start to finish and gain an in-depth understanding of these key tenets of design thinking and how to incorporate them into your work. Empathize with your customer, synthesize your learnings, and rapidly prototype and test your new ideas. Master techniques for gaining empathy with customers and immediately put them to use in a series of hands on exercises that guide you from synthesis to prototyping and testing.
Learn How To:
- Engage customers to forge deep connections and gain valuable consumer insights
- Synthesize findings into a compelling problem statement
- Prototype concepts in a low-cost manner
- Rapidly test concepts with end users to gain insights about solutions and user needs and reduce your time to market
- Perry Klebahn
- Jeremy Utley