A value chain is the network of suppliers, manufacturers, distributors, retailers, service providers and others which are involved in bringing a product or service to market. Understanding and effectively managing your value chain is critical if you want to build or scale your business. The right value chain supports the introduction of new products and enables a company to offer services to customers with optimal results. In this course you will be introduced to best practices, learn how value chains can support or enable innovations in products and services, and understand how your value chain can create a competitive advantage for your organization.
Learn How To:
- Determine what is the right value chain strategy for your business
- Innovate in value chains to support or enable product and service innovations
- Use your value chain to develop value-enhancing services for your customers
- Hau Lee