Think you’ve got a revolutionary product idea? Unless you understand your target customers’ fundamental needs and wants, even the best idea won’t get off the ground. By identifying factors that motivate your customers’ behaviors, you can position your product so that it meets their needs. In this course, you’ll learn to understand what drives customers in your target market and how to use this information to capitalize on the best market opportunities.
You Will Learn
To spark new product ideas with frameworks for brainstorming and ideation
To use segmentation techniques to identify your prospects and their needs
To position your product so it has economic and psychological value
To focus your efforts on the most strategic growth opportunities
Jonathan Levav, Associate Professor, Stanford Graduate School of Business, Stanford University
Learn what motivates your customers’ behaviors and how to position your product so that it delivers value.